The first four owned by Eddie Stobart senior were named after model Twiggy and singers Tammy Wynette, Dolly Parton and Suzi Quatro. However, it is the tradition of giving Eddie Stobart's trucks female names that made the company enter every-day life. In 1979, Edward’s younger brother, William, joined the young company and the scene was set for the thriving family firm to embark on a period of significant growth and expansion throughout the UK during the 1980s, making Eddie Stobart one of the country’s best known, and loved brands. When “Steady” Eddie Stobart registered Eddie Stobart Limited on 23rd November 1970 in the small Lake District village of Hesket Newmarket, a life in the spotlight was beyond imagination. In 1976, Eddie’s 21-year-old son, Edward, joined the business and drove its transition from agricultural contracting into a more comprehensive offering of road transport and warehousing, and in doing so slowly built a reputation for excellent customer service across North West England.
But, how come a humble transport company has turned into a pop idol?
#EDDIE STOBART TRUCK AND TRAILERS CHRISTMAS SPECIAL TV#
It has been named “British Superbrand” for the past six years running and even has its own TV series. It is safe to say that Eddie Stobart is the only trucking company that cannot only bank on a loyal customer base, but also its own fan club, counting 15,000 members who worship the red, green and white colour scheme. In fact, Eddie Stobart is one of the most recognised brands in Britain, best known for its iconic trucks that usually feature a striking red and white striped bumper. Operating from over 40 sites across the UK and Europe, the Stobart Group is one of the UK’s front-runners in multimodal logistics and warehousing. At the core of the Group’s offering is Eddie Stobart, a transport company that acquired almost legendary status in popular culture.
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